The newest generation of wireless LAN (WLAN) not only brings higher data speeds, but also provides an innovative wireless interface that has been specially designed for use in automation. Here’s the story behind it!
When setting up a reliable wireless network, there is plenty of hardware around that is adequately vibration-resistant, waterproof, well-suited to long-term use, and which fulfills all the relevant standards. But, despite all this, WLANs still don’t always operate as well as they should. Read more
Brand marketers have seen the effectiveness of traditional TV spot advertising fall in recent years. The growth of sponsorship as a marketing tool is one consequence of this trend. However, sport must compete for sponsors’ money with other forms of content such as music, the arts and cause-related marketing, each of which offers a compelling alternative. Total viewer figures are what count when TV channels try to sell their advertising package to brand marketers, and sports are the number one supplier of viewers. On the other hand, the sports world needs to attract a large number of viewers to be important for the broadcasters. Each country has its own favorite sports: Bull-fighting is Spain-only. Handball and Horse-Racing aren’t attractive in Scandinavian countries, where they prefer Ice Hockey and Ski-Jumping. The most attractive sports in the EMEA region are Football, Rugby, Formula One Racing, Tennis, and Golf. The Summer/Winter Olympics and Football European/World Cup bring all countries together in one place. Read more