Think Fibre Can’t Handle Extreme Temperatures? Think Again.

Fiber InstallationIn the world of broadcasting, we generally think of two different environments:

The indoor studio with sets and control rooms and the outside location where actual sporting and other events take place.

Inside the broadcasting studio, fibre is used to connect broadcasting equipment such as cameras, storage equipment, editing appliances and playout devices.

While there are always concerns in the studio about fibre being subjected to flexing, twisting and abrasion as it is coiled up on the floor, handled by multiple users or dragged across the studio from one filming area to the next, today’s heavy-duty rugged fibre optic cable is specifically designed to withstand these environments. And when it comes to temperature, the studio is considered a controlled environment that normally stays in the 20˚C to 26 ˚C room temperature range. But happens when we move outside? Read more »

Well-managed Sports Help Drive Venue Sector

Sports VenueBrand marketers have seen the effectiveness of traditional TV spot advertising fall in recent years. The growth of sponsorship as a marketing tool is one consequence of this trend. However, sport must compete for sponsors’ money with other forms of content such as music, the arts and cause-related marketing, each of which offers a compelling alternative. Total viewer figures are what count when TV channels try to sell their advertising package to brand marketers, and sports are the number one supplier of viewers. On the other hand, the sports world needs to attract a large number of viewers to be important for the broadcasters. Each country has its own favorite sports: Bull-fighting is Spain-only. Handball and Horse-Racing aren’t attractive in Scandinavian countries, where they prefer Ice Hockey and Ski-Jumping. The most attractive sports in the EMEA region are Football, Rugby, Formula One Racing, Tennis, and Golf. The Summer/Winter Olympics and Football European/World Cup bring all countries together in one place. Read more »

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