When we exhibited for first time at IBC – 15 years ago now – many broadcast engineers preferred proprietary hardware, because it was built specially for the broadcast industry and therefore perceived to be more reliable. Content was produced for one single channel and there was a format that was working well. At today’s IBC, we see instead a lot of IT-based solutions, and there are two main drivers behind this. First, the way the audience views TV content changed. Viewers nowadays are able to watch linear TV on four types of screen: 1) TV; 2) Computer/Laptop/Tablet; 3) Mobile phone; 4) Giant screens/ Public viewing. That means broadcasters are competing in a multiscreen and multiplatform environment. Second, IT infrastructure provides an open framework for managing media, processes and multiple workflows, with the potential for greater productivity, increased efficiency and more agile and profitable operation. Read more »